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Issue:

Technology

 

Written by:

John A

 

Date added:

February 6, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 506

 

Was viewed:

3389 times

 

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The demands of today’s business world necessitate that marketing-related functions, such as CRM, permeate all areas of business functioning from engineering and operations to personal selling and advertising. Even across varied target market segments, the firm’s basic CRM must be integrated. Thus, in the context of studying CRM, this course we will take a ...
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Even across varied target market segments, the firm’s basic CRM must be integrated. Thus, in the context of studying CRM, this course we will take a .total firm perspective. This will enable you to develop an understanding of the concept and application of the principles of customer relationship management (CRM)...
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