Loyalty Programs
Essay specific features


Written by:
Jeffrey D
Date added:
January 5, 2014
Level:
University
Grade:
A
No of pages / words:
8 / 2124
Was viewed:
5346 times
Rating of current essay:
Essay content:
There are
definitely benefits to be derived when Information Technology is incorporated into
loyalty programs because businesses are now able to do much more with the data
collected than would have been possible without IT.
Information Technology as an enabler in loyalty programs can provide a platform for
analyzing consumer patterns, spending trend, products purchased etc with access to this
information businesses are better positioned to advertising campaigns and send out bonus
coupons based on consumer behavior...
displayed 300 characters
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The earliest customer loyalty program were the “green stamp” programs
where customers collected stamps from retailers, they are then collected into books which
are then redeemable for merchandise from a catalog. The green stamp was first
introduced by Sperry & Hutchinson (S&H), in 1896 in Jackson, MI...
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