Loyalty Programs

Essay specific features

 

Issue:

Technology

 

Written by:

Jeffrey D

 

Date added:

January 5, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

8 / 2124

 

Was viewed:

5333 times

 

Rating of current essay:

 
Essay content:

There are definitely benefits to be derived when Information Technology is incorporated into loyalty programs because businesses are now able to do much more with the data collected than would have been possible without IT. Information Technology as an enabler in loyalty programs can provide a platform for analyzing consumer patterns, spending trend, products purchased etc with access to this information businesses are better positioned to advertising campaigns and send out bonus coupons based on consumer behavior...
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The earliest customer loyalty program were the “green stamp” programs where customers collected stamps from retailers, they are then collected into books which are then redeemable for merchandise from a catalog. The green stamp was first introduced by Sperry & Hutchinson (S&H), in 1896 in Jackson, MI...
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