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Essay

Lufthansa Airlines

Essay specific features

 

Issue:

Business

 

Written by:

Anonymous

 

Date added:

June 20, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

24 / 6592

 

Was viewed:

3788 times

 

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Essay content:

The group turned a record loss of ?350 million in 1992 into a pre-tax profit of ?952 million in 2002. This financial result reflected Lufthansa’s major competitive advantage-its ability to respond rapidly, act flexibly, and withstand crises. Lufthansa proved its unique change management competence when it coped with September 11th, the most serious crisis in the airline industry since World War II...
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Lufthansa proved its unique change management competence when it coped with September 11th, the most serious crisis in the airline industry since World War II. The aviation group pulled ahead of its competitors and reversed a loss of ?744 million in 2001 into an operating profit of ?718 million in 2002...
displayed 300 characters

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