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Essay

Luxottica Marketing

Essay specific features

 

Issue:

Miscellaneous

 

Written by:

Michael C

 

Date added:

February 22, 2016

 

Level:

University

 

Grade:

A

 

No of pages / words:

4 / 891

 

Was viewed:

10094 times

 

Rating of current essay:

 
Essay content:

The following information will focus on the different brands which Lenscrafters carries and how they are positioned in their retail store. The information regarding the various brands and layout of the retail store has been acquired from the Lenscrafters located in the Crossroads Mall in St Cloud, Minnesota...
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The Lenscrafters store in St Cloud, Minnesota has a layout set up in the shape of a horseshoe. The brand name of the eyeglass frame is the main component of where the product is positioned within the horseshoe. Brand names are kept together in sections with the exception of mid to low brand name sunglasses...
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