Luxury Selling: Strategies to sell Luxury Cars
Essay specific features
January 26, 2016
No of pages / words:
2 / 478
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Among the key findings in this study is that North America ranks number one in the world in terms of total high-net-worth individuals (HNWI) and the size of their financial assets.
"The high-net-worth market, totaling 3.2 million people in North America, are a small but influential market segment for ultra high-end luxury marketers that sell goods and services only the truly rich can afford," explains Pam Danziger, president of Unity Marketing and winner of this year's Global Luxury Award, presented at the Global Luxury Forum (London, April 20, 2007)...
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"But today's American luxury market is far broader and more diverse than just the rich."
"High-income consumers, especially those 18 million households that are comfortably well-off with incomes from $100,000 to $249,000, are the prime target market for many of the leading luxury brands and retailers today," Danziger continues...
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