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Essay

Maggi Brand in India

Essay specific features

 

Issue:

Business

 

Written by:

Micheal T

 

Date added:

February 11, 2015

 

Level:

University

 

Grade:

 

No of pages / words:

13 / 3592

 

Was viewed:

3371 times

 

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Essay content:

With the launch of Maggi noodles, NIL created an entirely new food category - instant noodles - in the Indian packaged food market. Initially Nestle tried to position the Noodles in the platform of convenience targeting the working women. At that time, Indian consumers were rather conservative in their food habits, preferring to eat traditional Indian dishes rather than canned or packaged food...
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But it found that the sales are not picking up despite heavy promotion .Research then showed that Kids were the largest consumers of the brand. Realizing this, NIL shifted its focus from working women to children and their mothers and repositioned the brand towards the kids using sales promotions and smart advertising...
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General issues of this essay:
What is a brand Brand Value Brand Brand Brand Building Service Brand: Enhancing Brand Through Operational Staff'S Brand Commitment. Research Proposal brand brand Maggi Brand in India Maggi Malaysia Note on Measuring Brand Awareness, Brand Image, Brand Equity and Brand Value Pierre Chandon The Moderating Role Of Product Involvement Among Category Similarity, Brand-Specific Assoications And Evaluation Of Brand Extention When Launching A New Product, It Is Better To Pursue A Brand Extension Strategy, Than To Develop A New Brand Brand Brand India
 

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