male images in media

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Issue:

Social Issues

 

Written by:

Alisha B

 

Date added:

March 8, 2016

 

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Grade:

A

 

No of pages / words:

12 / 3325

 

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8206 times

 

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Essay content:

Ads placed where women are most likely to see them are custom tailored for women. Studies give ad agencies an accurate idea of what it is that they need to show women in order to get them to buy their product and their brand. If these ads can improve a woman's mood her increased euphoria will subliminally be linked with the stimulus (the ad)...
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This will, in turn, have a positive effetc on their attitudes toward the product and brand (Simpson; Horton, 1996). There are several strategies that are popular in both television and magazines, many of which involve images of men. Advertisers use images of men by themselves or in a variety of positions and settings to appeal to women...
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