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Manix Study Case

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Issue:

Business

 

Written by:

Pablo E

 

Date added:

March 16, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

7 / 1686

 

Was viewed:

9700 times

 

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Essay content:

Name: Manix. Designer: Degan laboratories. Characteristics: the thinness of its latex, what enables him to pride itself to be the finest on the market. The advertising being always prohibited, and Durex particularly well established, Manix struggles to be known. The brand then starts with promotional events and sampling on a very targeted and extremely user population: the prostitutes...
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The brand then starts with promotional events and sampling on a very targeted and extremely user population: the prostitutes. Without hesitation, from 1990, to go into a new distribution circuit: supermarket. The leader’s actions, Durex, as the challenger’s ones, Manix, change nothing though; and in 1997, only 3 customers out of 10 can name and ask for a specific condoms’ brand when they enter a pharmacy...
displayed 300 characters

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