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Marconi PLC

Essay specific features

 

Issue:

Business

 

Written by:

Gerri C

 

Date added:

June 1, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

6 / 1418

 

Was viewed:

1676 times

 

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Essay content:

The company was under performing, had a rigid structure, lacked a clear vision and the employees had become change averse and complacent. To recharge the company Lord Simpson lead a change process with a clear vision with a growth oriented strategy, acquisition and a cultural change process for the employees...
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To motivate the employers to embrace the cultural change he introduced an attractive stock option plan. The change process started producing results until the “Dot Com Bust” hit the industry like a “tsunami”. Like all other major players in the Industry Marconi plc faced a dramatic down turn and within a matter of few months the company was hit with a crisis for survival from the peaks that it scaled as a result of the change process introduced by Lord Simpson...
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