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Essay

Mark And Spencer

Essay specific features

 

Issue:

Biographies

 

Written by:

Gerald S

 

Date added:

December 9, 2011

 

Level:

 

Grade:

A

 

No of pages / words:

1 / 263

 

Was viewed:

4332 times

 

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Essay content:

As a result M&S watch their competitors take what they had right out of their hands. M&S competitive advantages were their strong brand image and huge customer base. By 2004 they had over 365 stores and serving 14 billion customers per week. However in the late 1990’s M&S began to observe a drastic reduction in share prices and profits...
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The winning method that they had developed years ago was no longer their source of competitive advantage. With the help of technology their competitors such as Wal-Mart were way ahead of them. They were more quantity driven than quality driven and they also fail to recognize that customers demand quality even at a low cost...
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