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Essay

Market Analysis of the Apple iPod

Essay specific features

 

Issue:

Business

 

Written by:

Michael G

 

Date added:

September 23, 2016

 

Level:

University

 

Grade:

C

 

No of pages / words:

8 / 2118

 

Was viewed:

1870 times

 

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Essay content:

By 2004 Apple had re-leased the iPod mini, iPod shuffle and a special edition U2 iPod which was endorsed by ce-lebrity rock band U2. 2005 proved another successful year for the iPod family, seeing the release of the iPod nano, Harry Potter special collector’s edition and the new colour, photo holding and video playing iPod...
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However, as the graph shows there is a considerable growth between the last quarter of 2004, and the first quarter of 2005, which can be explained as a seasonal trend as the winter months around Christmas significantly amplify sales. Celebrity endorsements combined with successful advertising campaigns has helped iPod to become the most desirable digital market player in the market...
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