Market Environment

Essay specific features

 

Issue:

Business

 

Written by:

Alan J

 

Date added:

July 27, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

6 / 1435

 

Was viewed:

7444 times

 

Rating of current essay:

 
Essay content:

It includes the company itself, its suppliers, marketing intermediaries, customer markets, competitors, and publics. o The company aspect of microenvironment refers to the internal environment of the company. This includes all departments, such as management, finance, research and development, purchasing, operations and accounting...
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This includes all departments, such as management, finance, research and development, purchasing, operations and accounting. Each of these departments has an impact on marketing decisions. For example, research and development have input as to the features a product can perform and accounting approves the financial side of marketing plans and budgets...
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