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Market research project - Caddyhome

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Issue:

Miscellaneous

 

Written by:

Hope K

 

Date added:

March 25, 2014

 

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Grade:

B

 

No of pages / words:

7 / 1701

 

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9845 times

 

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Finally, the third topic investigates the different product categories that Caddyhome should include in their assortment. To analyze these topics, a market research was conducted through a face to face questionnaire and the results analyzed through a statistical program called SPSS. These results can be found in Appendix A...
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On the basis of these results, recommendations are given to Caddyhome regarding these topics. 2. Introduction Caddyhome is the home delivery service of the Delhaize Group which is active in 7 countries across 3 continents. For years, they have focused on the selling of grocery products. Caddyhome is now thinking of extending their product assortment to become an online hypermarket...
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