Market Segmentaion

Essay specific features

 

Issue:

Business

 

Written by:

Micheal C

 

Date added:

September 15, 2015

 

Level:

University

 

Grade:

B

 

No of pages / words:

1 / 273

 

Was viewed:

6658 times

 

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Essay content:

That is, they are likely to have similar feelings and ideas about a marketing mix comprising a given product or service, sold at a given price, and distributed and promoted in a certain way. Broadly, markets can be divided according to a number of general criteria, such as by industry or public versus private sector...
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Generally segmentation is conducted using demographic, geographic, attitudinal or behavioral data. Small segments are often termed niche markets or specialty markets. However, all segments fall into either consumer or industrial markets. Although industrial market segmentation is quite different from consumer market segmentation, both have similar objectives...
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