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Essay

Market Segmentation

Essay specific features

 

Issue:

Business

 

Written by:

Ellen G

 

Date added:

October 19, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

5 / 1390

 

Was viewed:

4569 times

 

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Essay content:

Today, there are to types of companies, those that are profitable ? and those that are profitable. My point is, companies don't have time to keep "throwin' dirt," they have to find that one piece of dirt that sticks and keep using it. Anderson and Vincze in Strategic Marketing Management, (pg 226) define market segmentation as "the process of dividing a large market into smaller groups or clusters of customers with similar characteristics...
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Anderson and Vincze in Strategic Marketing Management, (pg 226) define market segmentation as "the process of dividing a large market into smaller groups or clusters of customers with similar characteristics." Basically, market segmentation is the filter that determines what dirt sticks, and what doesn't...
displayed 300 characters

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