Marketing

Essay specific features

 

Issue:

Business

 

Written by:

Alma H

 

Date added:

October 17, 2013

 

Level:

University

 

Grade:

A

 

No of pages / words:

6 / 1483

 

Was viewed:

5307 times

 

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Essay content:

And by pricing it too high, he might attract only a limited number of infertile couples who eek treatment each year, while perhaps making the industry more attractive for potential competitors. CONSUMER ANALYSIS: We can identify one consumer market (infertile couples) and five different consumer groups (patients, clinics, doctors, insurance companies and government)...
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But due to their congruencies in use criterion, segmentation will be combined into a one all-inclusive grouping (exhibit 1). The needs of the target consumer market center around the effectiveness and overall ease of the fertility treatment. Consumers, mainly women, are sensitive to the side-effects of the fertility treatment...
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