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Marketing

Essay specific features

 

Issue:

Business

 

Written by:

Lois D

 

Date added:

May 27, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

10 / 2713

 

Was viewed:

4240 times

 

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Essay content:

Super-premium brushes sell at retail for an average price that is 41% higher than that of brushes in the professional category and, yet, they account for 35% of unit and 46% of dollar share in a market expected to reach 305 million in unit and $548 million in dollar sales in 1992. Colgate-Palmolive, the leader in U...
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Colgate-Palmolive, the leader in U.S. unit volume, has not yet introduced a super-premium category offering. Thus, our dollar share results lag our impressive unit share performance. We begin to change that in 1993 with the introduction of our first super-premium brush, Precision. This plan details the approach that we will take to retaining our leadership position in unit share and capturing the lead in dollar share in the U...
displayed 300 characters

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