Essay specific features
June 5, 2015
No of pages / words:
2 / 459
Rating of current essay:
2007). As well as focusing on the marketing mix, the importance of marketing to a successful organization also answers questions for the product. These questions posed by the US Chamber of Commerce (2007) are an integral part to an organizations business plan:
? Who are our target buyers?
? What sources of uniqueness or positioning in the market do we have?
? Where will we implement our marketing spending plans?
? When will marketing spending plans occur?
? How much sales, spending, and profits will we achieve?
Answering these questions will greatly increase the success rate of the new clothing line...
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Because of the expense of opening a new line from operations to manufacturing to marketing and sales any steps taken that will increase the success rate is important.
A major part of marketing the new clothing line will be composed of brand recognition. In a statement to stockholders, Calvin Klein Chairman and CEO Emanuel Chirico (2007) stated, "the key to our success in a changing retail environment has been and will continue to be the strength of our brands...
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