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Marketing
Essay specific features
Written by:
Patrick A
Date added:
July 22, 2015
Level:
University
Grade:
A
No of pages / words:
6 / 1510
Was viewed:
4471 times
Rating of current essay:
Essay content:
In the research that I conducted, I noticed many similarities in all the texts that I read. In this paper I am going to explain what a market segment is, and then I am going to explain on how to target a certain segment for a particular product.
When looking at a market segment, we need to identify what one is, Joe Marconi in his book Creating the Marketing experience defines market segments as “Aggregating perspective buyers into groups that have common needs and will respond similarly to a certain marketing action...
displayed 300 characters
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This was the best definition that I found for this term. Once you have identified what the market segment is, you now need to follow steps to get it into practice.
There are five basic steps as outlined in his book. Step one consists of grouping possible consumers into segments that should have similar characteristics to each other and respond similar to marketing actions like a new product or price...
displayed 300 characters
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