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Marketing

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Issue:

Business

 

Written by:

Ernest H

 

Date added:

February 2, 2017

 

Level:

University

 

Grade:

A

 

No of pages / words:

10 / 2749

 

Was viewed:

1209 times

 

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Essay content:

You will work with 2-3 classmates and each group will prepare a written report and brief presentation during the semester. Peer evaluations will be given out after phase one and at the end of the semester. The promotional campaign should span a one year time period. You should recommend a budget for the campaign that will be optimal in order to satisfy your objectives...
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You should recommend a budget for the campaign that will be optimal in order to satisfy your objectives. Preliminary Research Needed Secondary Research Each group will conduct secondary research to gain an understanding of industry trends and the product category, the market (and how it is segmented), competition, the potential target audiences, and their decision making process...
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