Marketing

Essay specific features

 

Issue:

Business

 

Written by:

Annie O

 

Date added:

September 12, 2013

 

Level:

University

 

Grade:

A

 

No of pages / words:

7 / 1916

 

Was viewed:

8468 times

 

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Essay content:

It has 2 dimensions: market share and market growth. The basic idea behind it is that the bigger the market share a product has or the faster the product's market grows the better it is for the company. Placing products in the BCG matrix results in 4 categories in a portfolio of a company: 1. Stars (=high growth, high market share) - use large amounts of cash and are leaders in the business so they should also generate large amounts of cash...
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Stars (=high growth, high market share) - use large amounts of cash and are leaders in the business so they should also generate large amounts of cash. - frequently roughly in balance on net cash flow. However if needed any attempt should be made to hold share, because the rewards will be a cash cow if market share is kept...
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