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Essay

Marketing & Advertising

Essay specific features

 

Issue:

Business

 

Written by:

Antonio C

 

Date added:

April 18, 2013

 

Level:

University

 

Grade:

A

 

No of pages / words:

7 / 1858

 

Was viewed:

8963 times

 

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Essay content:

Each claimed it had the original recipe as the Italians first wrote it and was trying desperately to create brand loyalty. Domino's and Pizza Hut ? tried to grab as large a slice of the pizza pie as possible. (Refer Table II and I for market shares). While Pizza Hut relied on its USP of "dining experience", Domino's USP was a 30-minute delivery frame...
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To penetrate the market, both the players redefined their recipes to suit the Indian tastes. Domino's went a step ahead by differentiating regions and applying the taste-factor accordingly. Domino's also made ordering simpler through a single toll-free number through out the country. Domino's and Pizza Hut expanded their market ever since they entered India...
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