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Essay

Marketing Analysis

Essay specific features

 

Issue:

Business

 

Written by:

Scott R

 

Date added:

November 4, 2015

 

Level:

University

 

Grade:

B

 

No of pages / words:

22 / 5903

 

Was viewed:

8993 times

 

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Essay content:

Case studies and a discussion of multinational marketing nuances complement the very basic review of micro and macro principles. BACKGROUND Marketing, as a means of transferring goods and services from suppliers to consumers, predates recorded history. It was born by the transition from a purely subsistence-based society, in which families and tribes produced their own consumables, to more specialized and cooperative societal forms...
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It was born by the transition from a purely subsistence-based society, in which families and tribes produced their own consumables, to more specialized and cooperative societal forms. The simple act of trading a piece of meat for a tool, for example, entails some degree of marketing. The term "marketing," of course, derives from the word "market," a group of sellers and buyers that cooperate to exchange goods and services...
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General issues of this essay:
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