MARKETING AND STRATEGY - Organic food

Essay specific features

 

Issue:

Business

 

Written by:

Adam G

 

Date added:

July 6, 2011

 

Level:

University

 

Grade:

B

 

No of pages / words:

8 / 2179

 

Was viewed:

5990 times

 

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Essay content:

That is a substantial proportion of the customer base of any food retailer and so cannot be ignored" (UK retail briefing-Household goods focus, 2006). Genetically Modified & Organic Food A genetically modified (GM) food is a food product that has been developed by having specific genes inserted into it to gain a desirable quality...
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The first GM food to hit the shelves were GM tomatoes which appeared in 1996 in British supermarkets, however, it was not until 1999 that the public scare hit. In a recent survey, one third of people said they would never buy any food that had been genetically modified. This figure is up by four percent in three years, quite a significant amount (attitudes toward ethical foods UK- Mintel, 2006)...
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