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Essay

Marketing and white goods industry

Essay specific features

 

Issue:

Business

 

Written by:

Yvonne L

 

Date added:

September 28, 2012

 

Level:

University

 

Grade:

A

 

No of pages / words:

7 / 1725

 

Was viewed:

489 times

 

Rating of current essay:

 
Essay content:

To over come this firm sets its marketing approach, also known as the Four P's (appendix 1); around the Macro-environment to ensure that a firm's product is an overall success. The Four P's approach has been criticized arguing, "That they do not take sufficient account of people, process and physical evidence...
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In relation to the Macro-environment, a firm is able to do a PEST analysis of the factors to see how these will affect the business and its product. This essay will consider the white goods market and how the Macro-environment affects its marketing approach. The table (appendix 1.1), highlights the PEST factors that affect the white goods marketing approach...
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