Marketing As A Career

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Issue:

Miscellaneous

 

Written by:

James C

 

Date added:

September 15, 2011

 

Level:

University

 

Grade:

A

 

No of pages / words:

8 / 2164

 

Was viewed:

6132 times

 

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Essay content:

Knowing what customers want, why they want it, and what price they are willing to pay for it have always been concerns of manufacturers and producers of goods and services. With growth in industry and increased competition for manufactured products, businesses begian to use marlketing research to measure public opinion...
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Emphasis on marketing research did not really occur until after World War II. From this point, however, new knowledge of techniques and increased uses of the findings have developed at a rapid pace. One area of marketing research is company service and products. Here marketing research analysts collect data on brand name, tradew mark, product design, or packaging for current products or products in expiramental stage to measure consumer likes and dislikes...
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