Marketing Audit - Agilent Technologies

Essay specific features

 

Issue:

Business

 

Written by:

Michael C

 

Date added:

March 16, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

7 / 1843

 

Was viewed:

3080 times

 

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Essay content:

1). This marketing audit will focus primarily on the DNA microarray business, which is nested within the Life Sciences section of the Bio-Analytical Measurement Solutions division. As described by Agilent, a microarray is “a glass slide holding thousands of bits of genetic material used to analyze the processes of life...
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The category also includes scanning instruments for reading microarrays, chemical reagents, data analysis software and instruments for checking the quality of genetic material used in this type of analysis.“ I have chosen to profile this particular strategic unit because I currently consult for Agilent’s microarray business and their service providers...
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