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Marketing Case Study: Becel Margarine

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Issue:

Business

 

Written by:

John W

 

Date added:

December 25, 2012

 

Level:

University

 

Grade:

A

 

No of pages / words:

9 / 2371

 

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5111 times

 

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Essay content:

Analysis of the Situation 2.1 Market Analysis The Canadian consumer market consists of around 31 million people who purchase many billions of dollars of goods and services each year making it one of the most attractive consumer markets in the world. Lipton Foods, a division of Unilever Canada in 1978 decided to launch a healthy and credible alternative spread for consumers wishing to consume a margarine spread which looked after the needs of their heart...
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Analysis of the Situation 2.1 Market Analysis The Canadian consumer market consists of around 31 million people who purchase many billions of dollars of goods and services each year making it one of the most attractive consumer markets in the world. Lipton Foods, a division of Unilever Canada in 1978 decided to launch a healthy and credible alternative spread for consumers wishing to consume a margarine spread which looked after the needs of their heart...
displayed 300 characters

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