Marketing Communication: Source

Essay specific features

 

Issue:

Miscellaneous

 

Written by:

Diana P

 

Date added:

April 15, 2011

 

Level:

College

 

Grade:

B

 

No of pages / words:

1 / 158

 

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9198 times

 

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Essay content:

(http://www.marketing-interactive.com/news/5352)
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Friendly couriers and customers with shipping needs are depicted in all of FedEx’s commercials. By illustrating different scenarios in which other delivery methods have failed, the ads continue with a contrasting storyline which shows the effectiveness of FedEx. They use neither a direct nor an indirect source; a spokesperson nor a model to deliver the message nor draws attention or enhance the appearance of their TVC and print ads...
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