Marketing Communication: Source

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April 15, 2011








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Friendly couriers and customers with shipping needs are depicted in all of FedEx’s commercials. By illustrating different scenarios in which other delivery methods have failed, the ads continue with a contrasting storyline which shows the effectiveness of FedEx. They use neither a direct nor an indirect source; a spokesperson nor a model to deliver the message nor draws attention or enhance the appearance of their TVC and print ads...
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