Marketing Communications

Essay specific features

 

Issue:

Business

 

Written by:

Vernon M

 

Date added:

January 8, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

7 / 1728

 

Was viewed:

5702 times

 

Rating of current essay:

 
Essay content:

This impression is given because the advert in the magazine uses a young woman with blonde hair to advertise the shampoo product. The main communications tool for this campaign is the magazine advert as the brand description uses a lot of detail aboul the product on the advert with some words being highlighted to stand out...
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i.e. 'Blonde brighten, enliven, enriched, intensify, shine, everyday, brilliance' Most of these words are adjectives used to sell the product to the audience. The advert also uses a brand logo so the consumer identifies the brand and it gives the brand identity and is more recognisable. Magazines can both convey new information that is not shown in the TV commercial and lead people to perceive the TV commercial in new ways...
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