Marketing in the World As We Know It

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Issue:

Business

 

Written by:

Kenisha P

 

Date added:

May 4, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

4 / 940

 

Was viewed:

4744 times

 

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Essay content:

According to Kerin, Hartley, Berkowitz, & Rudelius, (2006), "Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its shareholders." Marketing: 1...
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the act of buying and selling in a market, 2. the total of activities by which transfer of title or possession of goods from seller to the buyer is effected, including advertising, shipping, storing, and selling (Urdang & Flexner 1973). One of the most effective tools that can be utilized is a Strengths, Weaknesses, Opportunities, Threats, and Trends (SWOTT) analysis...
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