Marketing Is Marketing

Essay specific features

 

Issue:

Business

 

Written by:

Susan S

 

Date added:

June 7, 2016

 

Level:

University

 

Grade:

A

 

No of pages / words:

9 / 2260

 

Was viewed:

8227 times

 

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Essay content:

While the overall sentiments of marketing hold true across product and market boundaries, perhaps the differences are in fact more marked? Intends to spark some discussion pertaining to the extent to which marketers can safely generalize when discussing the nature and characteristics of marketing. Are we correct in offering students and in-company training program generalizations that cut across the marketing domain? Are we doing justice to the core nuances if we simply draw out the variations between consumer goods, services, industrial and business-to-business marketing? Is there a different perspective that should, in the new millennium, be the focus of textbooks and marketing courses? Content Indicators: readability, Practice implications, originality, Research Implications* Marketing is marketing, irrespective of the product or marketplace...
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Are we correct in offering students and in-company training program generalizations that cut across the marketing domain? Are we doing justice to the core nuances if we simply draw out the variations between consumer goods, services, industrial and business-to-business marketing? Is there a different perspective that should, in the new millennium, be the focus of textbooks and marketing courses? Content Indicators: readability, Practice implications, originality, Research Implications* Marketing is marketing, irrespective of the product or marketplace...
displayed 300 characters

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