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Essay

Marketing Management

Essay specific features

 

Issue:

Business

 

Written by:

Mary H

 

Date added:

December 31, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

11 / 2987

 

Was viewed:

2443 times

 

Rating of current essay:

 
Essay content:

Snapple was a company that did not follow traditional product and marketing rules. The three founding friends believed in a philosophy of following their instincts and taking risks, knowing that there would be some failures along the way. Today, Snapple continues to follow this philosophy with their creative flavor combinations and quirky marketing campaigns which has helped to make Snapple beverages a major player in today's beverage market...
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Snapple also believes in keeping their customers closely involved in the evolution of their product line so that they are producing products and flavor combinations that customers want. In April of 1992, the original owners sold to Thomas H. Lee and Company, a Boston investment firm, who then took the company public...
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