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Marketing Mix
Essay specific features
Written by:
Silvia K
Date added:
March 14, 2016
Level:
University
Grade:
A
No of pages / words:
6 / 1452
Was viewed:
5773 times
Rating of current essay:
Essay content:
The field of marketing is fast becoming the most effective way for businesses to improve their overall performance to compete in today's global economy. Most successful companies have learned by trial and error that catering to needs of their customers, providing quality goods/services, and providing good customer service strengthens continued sales and profits...
displayed 300 characters
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Marketing oriented companies are also customer oriented and take into account customer needs by focusing on creating goods and services that will outshine their competition. Conducting research is crucial when attempting to identify specific requirements of both existing and potential customers. Marketers maintain open lines of communication between a company and its customers to ensure the success of any marketing method...
displayed 300 characters
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