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Marketing Mix 4 P's
Essay specific features
Written by:
Johanna C
Date added:
August 19, 2011
Level:
University
Grade:
A
No of pages / words:
7 / 1896
Was viewed:
268 times
Rating of current essay:
Essay content:
The buyer's best evidence of the quality and competitive superiority of the service he will buy is the impression he gets of the professional capabilities of the manager and staff of the contractor. Therefore, the selling and creation of satisfaction for the buyer before, during, and after executing of the work is the responsibility of the diving firm's personnel who interact with the customers and who are assigned to the project...
displayed 300 characters
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All other personnel involved or performing the underwater inspection work are also evaluated and approved/accepted prior mobilisation to the worksite.
1.1 PRODUCT / SERVICE
A purchaser of a product makes his commitment after the product is completed and has a tangible object to consider; a purchaser of a service make his commitment before production and has only intangible promises of the seller about performance to consider, a much more difficult purchasing decision...
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