Marketing Motorola

Essay specific features

 

Issue:

Business

 

Written by:

Bradley A

 

Date added:

February 11, 2016

 

Level:

University

 

Grade:

A

 

No of pages / words:

4 / 867

 

Was viewed:

744 times

 

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Essay content:

They had sales of $36.8 billion in 2005. ? Product Innovation- Motorola is willing to take risks. They designed the RAZR, thinnest phone ever successfully launched. ? Proprietary Products- The company developed Mobile Extreme Convergence (MXC) Architecture to produce high multimedia mobile devices by eliminating many of the design limitations of affordable, advanced, full-featured mobile devices...
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Motorola employees also volunteer in Chicago to paint and clean up schools, parks and social service agencies as well as building houses for Habitat for Humanity. ? Strong customer service department WEAKNESSES ? Limited number of suppliers for certain key components. Hold-ups in the supply chain could be hurting sales (Forbes...
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