Marketing Myopia

Essay specific features

 

Issue:

Business

 

Written by:

Amanda W

 

Date added:

July 10, 2013

 

Level:

University

 

Grade:

A

 

No of pages / words:

3 / 595

 

Was viewed:

7911 times

 

Rating of current essay:

 
Essay content:

Born in 1985, the brand was considered as an aspirational one by many young at hearts.The brand was positioned on the basis of its ruggedness. The brand was promoted as a pure offroader. The ads used to say that Gypsy could even climb trees. The positioning was reinforced by the success of the brand in rally and offroad events...
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The positioning was reinforced by the success of the brand in rally and offroad events. Maruti also promoted such events to boost the brand as the ultimate offroader. The brand had the tagline of " There is a Gypsy in Everyone". But the brand failed to capitalise on the first mover advantage although it is still considered to be one of the sportiest looking SUV in the Indian market...
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