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Essay

Marketing Orientation

Essay specific features

 

Issue:

Business

 

Written by:

Jessica S

 

Date added:

September 12, 2012

 

Level:

 

Grade:

C

 

No of pages / words:

4 / 1068

 

Was viewed:

4583 times

 

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Essay content:

It has been interpreted by Avlonitis and Gounaris (1999) that marketing orientation is either ‘a company attitude or company behaviour.’ This is whether a company is customer orientated or focuses on a competitive advantage through marketing orientation. Other authors have similiar thoughts upon these approaches to marketing orientation...
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Drucker (1954) believes that customers perceive marketing as an ‘activity involving the entire organisation’, rather than being a specific company process. The author’s view coincides with the work of Avlonitis and Gounaris (1999), as he focuses on the attitude organisations have in satisfying customer needs...
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General issues of this essay:
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