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Essay

Marketing Plan

Essay specific features

 

Issue:

Business

 

Written by:

Martha C

 

Date added:

May 13, 2015

 

Level:

University

 

Grade:

B

 

No of pages / words:

5 / 1253

 

Was viewed:

9765 times

 

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Essay content:

The marketing plan needs to involve a product that has a service component to the product. As students determine whether they will offer an existing product or a new product, consider the following questions: o Is there a current product on the market that could benefit from updating or enhancing it? o Are there market trends for which a new product will satisfy the needs and wants of prospective customers? o Establish marketing goals and objectives...
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The requirements for each component are outline in Assessment 2, 3, 4, 5, and 6, respectively. The presumption is made that each company is currently operating in the U.S. Students may decide to either select one or more countries for market expansion of the hypothetical company. Students need to conduct research on a country for potential expansion, identify market opportunities, and include that information in the marketing plan...
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