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Essay

Marketing Plan for Lonmin

Essay specific features

 

Issue:

Business

 

Written by:

Jennifer R

 

Date added:

May 19, 2015

 

Level:

University

 

Grade:

B

 

No of pages / words:

17 / 4502

 

Was viewed:

5514 times

 

Rating of current essay:

 
Essay content:

Financial Summary 1 § Operating profit for the year amounted to $353 million an increase of 20% on the prior year. § Gross profit for the year was $373 million § Turnover increased by $98 million to $1128 million. § Cost of sales for the period was $755 million. § 17% increase in the average price realized for basket of metals sold...
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Marketing Audit 3.1 8 P's 3.1a Product § Lonmin mines and refines five Platinum group metals (PGMs): - Platinum - Palladium - Rhodium - Ruthenium - Iridium. § Lonmin produces over 900,000 ounces of Platinum (1,700,000 ounces of total PGMs) per year § PGMs lend themselves to a myriad of different applications, these includes; fountain pens, aircraft turbines, anti-cancer drugs, mobile phones, catalytic converters for automobiles, ceramic glazes...
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