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Essay

MARKETING PLAN FOR PASSION D’AFRIQUE RESTAURANT, PARIS

Essay specific features

 

Issue:

Business

 

Written by:

Larry M

 

Date added:

November 16, 2011

 

Level:

University

 

Grade:

B

 

No of pages / words:

14 / 3909

 

Was viewed:

9475 times

 

Rating of current essay:

 
Essay content:

A careful assessment of the market shows that there are an handful of African Restaurants in the crowded suburbs but these are operated in an unorganised manner making it pretty difficult for the Africans living and working in Ile de France who are desirous of a taste of African delicacy, the French consumers and tourists who are interested in trying out food from other regions...
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About 11 million people live and work in the Ile de France Region in Paris Metropolis (1) and although the French legislation prohibits ethnic grouping of citizens, it is evident that about 10% of this population are of African descent. Passion d’Afrique Restaurant will serve its food in a unique way that encourages the customers to feel at home...
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