Marketing Plan For Reversible Bikinis

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Issue:

Business

 

Written by:

Gary F

 

Date added:

June 5, 2014

 

Level:

University

 

Grade:

C

 

No of pages / words:

72 / 19973

 

Was viewed:

8028 times

 

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Essay content:

JL Liongson April 2, 2008 I. EXECUTIVE SUMMARY La Chica is a Filipino-made summer clothing brand which sells ready-to-wear and customized swimwear and accessories for women. It aims to reflect the customers’ personality by dressing the swimwear up which suits their style. La Chica is launching its new product line, Bikinky...
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La Chica is launching its new product line, Bikinky. It is a two-sided bikini which has different designs and partnered with a bottom. It wants to show and explore one’s character. La Chica wants to unveil Bikinky by it the dissemination of its uniqueness by creating brand awareness through the use of initial events and print ads in magazines...
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