Marketing Plan - New Nivea Product

Essay specific features

 

Issue:

Business

 

Written by:

Wilbert P

 

Date added:

June 16, 2012

 

Level:

 

Grade:

A

 

No of pages / words:

6 / 1453

 

Was viewed:

8075 times

 

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Essay content:

The beauty industry is a 40 billion dollar enterprise, (News Target, 2005) dedicated to helping women look their best so it is no wonder companies such as Nivea is re-evaluating their posture in the U.S. market, positioning themselves to take advantage of the growing interest in cosmetic remedies to turning back the clock...
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Almost 45% of the procedures performed, 3.7 million, were on women from the ages of 35-50, which we believe, is a huge market. 24% of the procedures were done on women from the ages of 19-34 and 23% were done on women from the ages of 51-64. Every age group is represented with significant potential market data; therefore, we believe it is time for Nivea to take part in this age of cosmetic transformations...
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