marketing report for l'oreal
Essay specific features
Written by:
Rosemary S
Date added:
September 29, 2016
Level:
University
Grade:
B
No of pages / words:
23 / 6307
Was viewed:
515 times
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Essay content:
L'Oreal is divided into four categories - consumer products, professional products, luxury products, active cosmetics. They mainly focus on skin care, make-up, hair care and fragrance. L'Oreal includes some important brands such as Lancome Paris, Garnier, Mabelline, Softsheen Carson, Matrix, and Biotherm...
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L'Oreal invests heavily into its research and development which gives them competitive advantage over its competitors.
We as a group are going to produce a strategic marketing plan for L'Oreal.
PART 1A
PEST Analysis for L'Oreal
Political Factors ? The political challenge is that L'Oreal should conform to all the different government leadership styles in various countries it operates within...
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