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marketing research

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Issue:

Business

 

Written by:

Donald D

 

Date added:

December 30, 2013

 

Level:

University

 

Grade:

A

 

No of pages / words:

18 / 4792

 

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7274 times

 

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Essay content:

We will target the X and Y Generations, which is the fastest growing segment in America. This segment has been successfully targeted before using the "extreme" angle. This segment is has been a segment that hasn't been targeted to the level that they should in this industry and we plan on changing that...
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We have used past financial data to establish reasonable goals for the product and have set limits on promotional spending. We will be using a high/low pricing strategy, pricing this new pizza at $9.99. Our main sales promotions will be offering the Extreme Pizza bundled with Mountain Dew to target Generation X and Generation Y...
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