Marketing Retail Management Notes

Essay specific features

 

Issue:

Business

 

Written by:

Gladys D

 

Date added:

October 12, 2011

 

Level:

University

 

Grade:

C

 

No of pages / words:

7 / 1920

 

Was viewed:

3493 times

 

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Essay content:

Retailer invests in wholesaling or manufacturing Backward Integration- retailer performs some distribution and manufacturing activities Ex. JCPenny sells Arizona Jeans (Private Label) Forward Integration- manufacturers undertake retailing activities Ex. Ralph Lauren operates its own stores Friday, January 18, 2008 *4 Functions of a Retailer* 1...
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Retailer invests in wholesaling or manufacturing Backward Integration- retailer performs some distribution and manufacturing activities Ex. JCPenny sells Arizona Jeans (Private Label) Forward Integration- manufacturers undertake retailing activities Ex. Ralph Lauren operates its own stores Friday, January 18, 2008 *4 Functions of a Retailer* 1...
displayed 300 characters

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