Marketing Strategy

Essay specific features

 

Issue:

Business

 

Written by:

Carlos I

 

Date added:

February 14, 2013

 

Level:

University

 

Grade:

A

 

No of pages / words:

7 / 1885

 

Was viewed:

617 times

 

Rating of current essay:

 
Essay content:

• Launched a phone costing Rs.1600. • Launched MOTOFLIP costing under Rs.4000. • Widen their product portfolio. • Collaborated with cellular service provider. • Enhanced their distribution network. • Youth- Target Audience Promotional Strategy • Used 360 degree marketing. • “Guess the Motostar”...
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• Funded NGOs in Bangalore • Spend online 20% more than any other brand. • Developed consumer engagement initiative Positioning • No belief in the brand. • No support from retailers and consumers. • Narrow product portfolio. • Poor brand awareness. • Market share Repositioning • Wide product portfolio...
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