Marketing strategy of shopping center

Essay specific features

 

Issue:

Miscellaneous

 

Written by:

Daryl W

 

Date added:

May 29, 2013

 

Level:

University

 

Grade:

B

 

No of pages / words:

1 / 271

 

Was viewed:

3750 times

 

Rating of current essay:

 
Essay content:

Analysis of the characteristics of the shopping center's prospective customers indicates five distinct market segments with income, age, and shopping behavior varying by segment. Each market segment’s attractiveness and needs are carefully evaluated and performed “Differential advantage analysis” to facilitate target market selection and positioning...
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Based on the market segmentation and targeting, the three shops - JC Penney, Outfitter Appliances and Used Materials are recommended as the profitable options for the entire shopping center and inline with the needs of the community. Marketing strategy recommendations to open these three shops will serve more effectively to reach and satisfy the prospective customers and will serve as symbiosis in flourishing other businesses in the center...
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