The Marketing Strategies behind the Success of Dubai
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October 16, 2019
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Currently, the main issue is the use of marketing strategies adopted by Dubai in its quest to become a major player in the global tourism and trade fronts. The paper seeks to answer the questions on how a city that only relied on regional trade in the 1950s has become a “mega city”. To reach the goal, the work explores the findings of different researchers and also offers examples of other cities that have focused on marketing in order to attract their target audience...
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The paper seeks to answer the questions on how a city that only relied on regional trade in the 1950s has become a “mega city”. To reach the goal, the work explores the findings of different researchers and also offers examples of other cities that have focused on marketing in order to attract their target audience...
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