marketing to children

Essay specific features

 

Issue:

Book Reports

 

Written by:

Gary B

 

Date added:

March 21, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

5 / 1305

 

Was viewed:

861 times

 

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Essay content:

In 1997 American children obtained 50% of their calories from added fat and sugar and only 1% of children's diets resembled the recommended proportions of the Food Pyramid. The amount of money that is spent marketing to children is outrageous. Companies purposefully market to the young children's tastes in a variety of ways through package design, typefaces, pictures, and content...
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Key elements for successful marketing to young children are carefully and thoughtfully planned by companies. The entertainment, fast and friendly service, immediate gratification, familiar brand-names fun-to-eat, reasonable prices, value, and quality time are all fundamental basics. Companies justify their marketing as a "public service, expression of freedom of speech, and argue that the advertised foods are not inherently unhealthful, and emphasize that exercise ?not diet?are the key to weight control...
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